Each property that I have sold has its own unique story. Here are a couple examples of how my documented approach has helped so many of my clients get the most out of their home.

11560 Cattle Dr. – 16793 Summerfield Dr. – 1487 Palomino Dr.  – 357 S Cane St.

Click on the links above or read through each story below.

 11560 N. Cattle Dr.

Every once in a while life throws you curveballs. After purchasing 11560 Cattle Drive last spring, the Stoddard’s had the breaking ball thrown at them. With some different life scenarios hanging in the balance they needed to sell their home after owning it for just one year.

This was surely going to be one of the biggest challenges I have faced. With the home being turn key when they purchased it was going to be tough to create the value to get them out of the home and not lose them money. Challenge Accepted.

As typical when preparing to list a home I search high and low for the different scenarios to maximize value for the sellers. One of the questions that always comes to the forefront is if there was one thing you could change about your home, what would it be?

I had recalled our conversations from when they purchased the home. They had talked about different aspects of the home that they planned on altering. However they hadn’t had time to even unpack all of the boxes from moving in before they were ready to move out.

Just like every listing I take, the approach is always the same. I headed out to Cattle Drive to do our initial walk through of the home. Taking notes while walking the home, asking questions, really caring and picturing different scenarios to maximize the value of the home.

After I walk through the home, my stager Griffen, with White Brick Interiors comes in and does a complete diagnosis on what she believes will make the home show best, and possibly upgrades to think about.

Griffen and I were on the exact same page for this home. We both agreed that it was necessary for the laminate countertops to be upgraded. Buyers in higher price ranges expect certain features, and Granite or Quartz countertops are one of those features. It was also suggested that the hardware was to be installed on the kitchen cabinets and drawers to really put the finishing touches on the kitchen.

Following our recommendations, the Stoddard’s agreed that replacing the countertops was something that they had wanted to do when they bought the house, but never got around to it.

It took a couple of months from our initial consultation before we were ready to put the home on the market. As I came back to the home to see all of the work that had been done before we got the photographer out there I was amazed by how differently the kitchen looked, and felt. They had beautiful white quartz counter tops installed, with some brushed nickel quality hardware from Northwest Hardware Supply this was a whole new kitchen.

Also when I was at the home the Stoddard’s had shown me the photos that they took of the home thinking that they could save some money rather than use the professional photographer. Professional photos aren’t something that I make clients pay for. I believe that they are critical to getting every client the most money out of their home, and are a part of every residential listing I put my name on. While the photos were good, I wouldn’t stray from my approach. I insisted that we get Mike with McCall Media in that week for professional photos.

Once Mike got in the home, and got the photos back to me that week we were ready for market at the asking price of $379,000. This was nearly $40,000 more than what the Stoddard’s had purchased the home for a year before.

After being on the market for just a couple of days, and ample showings we were hit with multiple offers. Both were good offers, but one was just a little bit better than the other. By Saturday night, just two days after going on the market the house was under contract and we were moving towards closing.

Inspections were completed, and the items on the inspection list were rectified, but the buyer’s received some misinformation from their lender and ultimately weren’t able to get final approval of the loan. So back on the market we went.

After being back on the market for just a couple of days, we had received another offer. This one was exactly what the Stoddard’s were looking for.

This deal went much smoother than the first. The buyer’s were able to execute on their financing, and the Stoddard’s were able to leave the home they had just purchased a year prior all while making a profit after all fees, expenses, and upgrades were accounted for.

Challenge completed. The Value-Driven Approach was executed to a T by both my team, and the sellers. The proof is in the pudding.

1487 Palomino Drive

It felt like it was just yesterday when I was opening the door to the pungent smell of cat urine at 1487 Palomino.  It was a hot late August day back in 2013, and the Eachon’s were looking to get away from the hustle and bustle of Coeur d’Alene. They had found this listing, drove by it, and wanted to investigate further why it was still available.   

As we pulled up to the home, it was quickly becoming obvious why a home on 10 acres hadn’t sold when it was listed at only $149,900. The skirting around the double wide was broken, and missing in places. Makeshift fences were set as dog runs. Where there was supposed to be grass, there was only dirt and weeds.

As I walked up to the door dodging the yellow jackets, I remember fearing for my safety with the rickety old wooden stairs leading to the front door. As I opened the lock box, and turned the key in the knob it became even more obvious why this home hadn’t sold. The aroma of a litter box hit us in the face like a sack of rocks. Typically when this happens while showing homes, you quickly close the door again, put the key back, and move onto the next home. But this one was different. I could tell that both Chris and Amber had a vision for what this place could be.

So we proceeded with the showing. The walls were covered with wallpaper, the carpet was heavily stained, and mistaken for a litter box. Every little nook and cranny filled with the sellers items. There was no rhyme or reason for any of the décor. 

But we kept going. All of the toilets and bathtubs had an orange tint to them, making it very obvious that the well was high in iron. This didn’t scare Chris and Amber off either. They knew that all of these were things that they could fix.

We eventually put an offer in on the home, and closed shortly after.

Earlier this year my phone rang, and it was Chris on the other line. He wanted me to come up to the home and talk to them about possibly putting their home on the market. To be honest with you I thought he was insane when he was telling me that he thought they could get north of $250k when all of those memories from when they purchased came to my head.

I knew they had done a ton of work to the home from previous conversations, but I hadn’t seen it. As I pulled up I couldn’t believe it. Was I at the same house? The broken white skirting was gone. It was now replaced with a beautiful cedar lap skirt that flowed with the new exterior paint job. But this wasn’t even close to the most noticeable addition to the home.

Where those old rickety steps used to be now sat one of the most beautiful decks I have ever laid my eyes on. It was huge, partially covered with tongue and groove ceiling, and iron railings. Not only that, but it ran to the edge of the flat landing overlooking Post Falls below. One of the most picturesque settings to watch the sun go down.

As Amber welcomed me inside, I was even further blown away by the work they had done. The old nasty wall paper was a distant memory, and so was the carpet the cats used as the litter box. I was now standing on a beautiful laminate floor, feeling like I was in a completely different home. They essentially gutted the place, and made what was once a place nobody wanted to step foot into a home. The toilets and sinks were no longer orange, as they had replaced them and installed a filter to account for the high iron concentration.

While their home may have appeared list ready to the average joe, there was still some work to do utilizing The Value-Driven Approach get them maximum value.

Like usual, we made an appointment with Griffen of White Brick Interiors and she came up to give the Eachon’s her expertise in Scientific Staging.

Stain the deck. Add flower pots. Remove everything but a few jars from the kitchen counters. Pack up most of Finn’s toys. Clear off the Fridge. Remove Family photos. Touch up paint. Replace the front door handle.  Mostly items in which most people would balk at, but these small adjustments make a big difference in selling a home and the Eachon’s understood that.

Once the pre listing game plan was executed, we were ready for our professional photos. As usual Mike McCall of McCall Media made the home shine in the photos. Capturing each and every angle in which to maximize the visuals for buyers.

We hit the market at a list price of $259,900. Nearly $120,000 more than what they had paid for the home three and a half years earlier.

Within a couple of days we had showings left and right, and multiple offers. Before we knew it we were under contract, and had a back up offer in place.

The escrow went smoothly on the home. The bitter sweet moment of selling their first family home quickly became reality in just a matter of 34 days after we went live on the MLS for well over asking price.

While it seemed to be a quick and easy transaction the Eachon’s always had it in their minds that everything they did on their home was an investment. Teaming up with great clients like Chris and Amber is a dream come true.


For more on The Value-Driven Approach, or to see more stories like Chris and Ambers check out www.ColeSTurnbull.com

16793 Summerfield Rd.

Selling your home can an emotional process. Especially when you have started your family there. So many memories that are made, and soon to only be in the memory bank or photos as you realize there will be no more memories made at a home.

While a home is the biggest investment most people will make in their lives, it’s often looked at as much more than an investment. You become emotionally attached to certain aspects of the home, and get used the quirks and imperfections as well.

One of my first clients when I got my real estate license were Pat and Mallory. They were about to get married, and were looking for a home on acreage. Pat at the time was working out of state, and would come home for a couple weeks every six weeks or so to look at houses.

After several days out on the hunt Pat and I found 16793 Summerfield Rd while Mallory was at work. We knew that she had to get out there to see it as there was another offer coming in on it. Mallory obliged and came out to meet Pat and I at the house.

It was difficult to see through the old faded and stained grey carpet as we entered the house, and the white and grey plaid vinyl flooring in the kitchen. This place was pretty much all original 1995, but the year was 2013.

Pat and Mallory decided to put the offer on the home, beating out the other offer and starting their family there.

They bought the house with it being an investment in their mind. Neither agreed on every aspect of the home, but knew that it wasn’t intended to be their forever home.  Rather a good investment.

This last fall when Pat called me up to talk about selling their home, I wondered why they were selling. He reminded me that they had bought the home with every intention of selling it for a profit.

As I arrived at the house to do a walk through with Pat, he walked me through all the upgrades they had done on the house. Being a buddy I already knew the majority of them, but wouldn’t sell my friend short by not giving him the same treatment I give all my clients. I got the stager scheduled, and she got out there the next Saturday to do her consultation with the Bergers.

After the consultation, when getting our game plan together, both myself and the stager had suggested new counter tops in the kitchen. They had a black, marble looking finish on them, but were laminate. Buyers in the price range we were wanting to be in expect certain standards in homes in a particular price range, and granite or quartz counter tops are always something that is mentioned.

We put the house on the market in early November, and ended up pulling it off the market just before the holiday season with just a few showings and zero offers.

In the time off the market I was able to demonstrate the Bergers that granite in their kitchen was critical for getting top dollar for their home. They were going to be beat up on the price far more than the cost to install the new counter tops.  The ceilings in the kitchen area were low, and we already knew that the kitchen wasn’t much to get excited about.

While they agreed to replace the kitchen counters, they also decided to do the master bath counters at the same time. Great move.

After being on the market at the same price as when we cancelled, $449,000 for three weeks, we had some folks that were interested, but sitting on the fence. They scheduled a third showing, and to create some urgency we decided to reduce the price to $444,000 the day of their showing. That same day we received another appointment for a showing the next day. Within a twenty four hour period, we had received multilple offers on the home.

Ultimately the Bergers accepted an offer that was higher than the original list price. The granite in the kitchen and master proved to be a smart move. Suddenly eye sores became selling points, always a great way to improve a perceived value in a home.